[CCoE Notice] GenTX "Way to Pay" Release --help plan and promote financial aid events in communities

Mon Feb 27 08:54:38 CST 2012

Generation TX (GenTX) is a project of the Texas Higher Education Coordinating Board (THECB) to:
1.  develop a commitment among stakeholders to create a college-going culture in Texas public schools that prepares all students for a post-secondary education
2.  clarify the processes of applying for admission and student financial aid
3.  increase awareness of and build support for the Texas College and Career Readiness Standards

Generation Texas is promoting GenTX Way to Pay, a seasonal promotion focused on providing information to parents and students on how to pay for college and completing the FAFSA (Free Application for Federal Student Aid). Below are links to the website, videos and informational kits that will be shared with community leaders, regional P-16 councils, counselors and other GenTX supporters across the state to help plan and promote financial aid events in their communities.
If you have time, please browse the website and forward this to anyone you think would benefit from it.  Please help THECB in promoting this program.  Thank you.

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GenTX Way to Pay Release!
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Greetings from Generation TX!
We are pleased to announce the release of GenTX Way to Pay, a seasonal promotion focused on clarifying for students and their families the process of applying for student financial aid, including the FAFSA application. With financial aid season in full swing, Way to Pay content and tools offer additional support in navigating the financial aid process.
GenTX.org Financial Aid Page
The new GenTX.org Financial Aid page<http://gentx.createsend2.com/t/y/l/ykmtrk/xdhhuhyhl/t/> provides an online hub where you can find targeted and actionable information relating to the financial aid process.  This page provides a series of helpful videos, in English and Spanish, featuring financial aid professionals, recent college graduates and a current community college student addressing key financial aid questions in simple, straightforward language.  Videos highlight:
•         Financial Aid 101<http://gentx.createsend2.com/t/y/l/ykmtrk/xdhhuhyhl/i/>
•         Understanding FAFSA<http://gentx.createsend2.com/t/y/l/ykmtrk/xdhhuhyhl/d/>
•         The Lowdown on Loans<http://gentx.createsend2.com/t/y/l/ykmtrk/xdhhuhyhl/u/>
•         Undocumented Students<http://gentx.createsend2.com/t/y/l/ykmtrk/xdhhuhyhl/o/>
Each video is followed by actionable next steps and links.
This page also features the GenTX Way to Pay Financial Aid Guide<http://gentx.createsend2.com/t/y/l/ykmtrk/xdhhuhyhl/b/>, a downloadable PDF with key financial aid information for students and parents—and a great resource for counselors too.
GenTX Way to Pay Kits
The GenTX Way to Pay downloadable kit provides community leaders, regional P-16 councils, counselors and other GenTX supporters with key tools to help plan and promote financial aid events in their communities.
The GenTX Way to Pay kits are now available in the GenTX.org Download Center<http://gentx.createsend2.com/t/y/l/ykmtrk/xdhhuhyhl/n/>:
•         The GenTX Way to Pay Planning Kit to help plan GenTX Way to Pay events in your school or across the community;
•         The GenTX Way to Pay Promotion Kit, which includes customizable flyer template, key messages, web banner ads, public service announcements and other tools to help tailor GenTX Way to Pay to support local and regional efforts;
•         The GenTX How To: Public Relations Kit, which provides templates to publicize local and regional events; and
•         The GenTX Way to Pay Content Kit, which includes posters and the Financial Aid Planning Guide, resources that help clarify the financial aid process for students and families.
We hope that you will find all of these GenTX Way to Pay materials helpful in bringing excitement and impact to financial aid events that you are offering in your communities and schools!

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Promote Financial Aid Events in Your Community!
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As a reminder, if you have any upcoming college access and/or financial aid related events in your area, please submit them to the GenTX.org calendar<http://gentx.createsend2.com/t/y/l/ykmtrk/xdhhuhyhl/p/>, and tell students and parents to check it often for events near them!

Generation TX would also like to help promote good things happening in your community relating to financial aid or other college-going subjects.  Submit any photos, videos, testimonials, or other content from your events to social at gentx.org<mailto:social at gentx.org> so that we can share them with the GenTX community via Facebook<http://gentx.createsend2.com/t/y/l/ykmtrk/xdhhuhyhl/x/> and Twitter<http://gentx.createsend2.com/t/y/l/ykmtrk/xdhhuhyhl/m/>.

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