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<p class="MsoNormal" align="center" style="text-align: center; line-height: normal; "><b><span style="font-size: 12pt; font-family: 'Times New Roman'; ">A
New Approach to Measure Intangibles in Economic Analysis of Advanced Technology
Projects <o:p></o:p></span></b></p>
<p class="MsoNormal" align="center" style="text-align: center; line-height: normal; "><span style="font-size: 14pt; font-family: 'Times New Roman'; "> </span></p>
<p class="MsoNormal" align="center" style="text-align: center; line-height: normal; "><span style="font-size: 12pt; font-family: 'Times New Roman'; ">A Dissertation Defense Presented to <o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align: center; line-height: normal; "><span style="font-size: 12pt; font-family: 'Times New Roman'; "> </span></p>
<p class="MsoNormal" align="center" style="text-align: center; line-height: normal; "><span style="font-size: 12pt; font-family: 'Times New Roman'; ">The Faculty of the Department of Industrial
Engineering <o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align: center; line-height: normal; "><span style="font-size: 12pt; font-family: 'Times New Roman'; ">University of Houston<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align: center; line-height: normal; "><span style="font-size: 12pt; font-family: 'Times New Roman'; ">By<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align: center; line-height: normal; "><span style="font-size: 12pt; font-family: 'Times New Roman'; ">Khaled Eldressi<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align: center; line-height: normal; "><span style="font-size: 12pt; font-family: 'Times New Roman'; ">April 18, 2016<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align: center; line-height: normal; "><span style="font-size: 12pt; font-family: 'Times New Roman'; ">9:30 am – 11:30am <o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align: center; line-height: normal; "><span style="font-size: 12pt; font-family: 'Times New Roman'; ">Scott T. Poage IE Conference Room, E214<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align: center; line-height: normal; "><span style="font-size: 12pt; font-family: 'Times New Roman'; "> </span></p>
<p class="MsoNormal" style="text-align: justify; line-height: 150%; "><span style="font-size: 12pt; line-height: 150%; font-family: 'Times New Roman'; ">Current global demand for products
with more advanced features and capabilities, less weight, and increased aesthetic has driven manufacturers to make significant investments in machinery and
tools. Company
decisions to invest in advanced technology are often strategically aimed
toward short-term return and frequently
do not conform to traditional cost accounting practices;
which, in many cases, may lead to rejection of investment due to inappropriate measurement techniques. <o:p></o:p></span></p>
<p class="MsoNormal" style="text-align: justify; line-height: 150%; "><span style="font-size: 12pt; line-height: 150%; font-family: 'Times New Roman'; "> </span></p>
<p class="MsoNormal" style="text-align: justify; line-height: 150%; "><span style="font-size: 12pt; line-height: 150%; font-family: 'Times New Roman'; ">In revitalizing the
manufacturing sector of the United States, thus creating higher paying jobs,
manufacturing companies, particularly those engaged in designing and producing
more advanced products, have been encouraged by a multitude of incentives to
invest capital in plant and equipment enhancements to meet and exceed market
expectations.</span><span style="font-size: 12pt; line-height: 150%; font-family: 'Times New Roman'; "> This
capital investment made by these companies is expected to enhance capacity toward
making new products, not simply expanding current production capacities. The
investment in advanced manufacturing and technology systems are often extensive
and their successful implementation requires
the full support and commitment of top management. Traditional justification methods are often
directly tied to company cash flow and, with the high investment required, and
short return period expected by shareholders,
investments in advanced technology projects are often rejected due to the long-term return commitment. <o:p></o:p></span></p>
<p class="MsoNormal" style="text-align: justify; line-height: 150%; "><span style="font-size: 12pt; line-height: 150%; font-family: 'Times New Roman'; "> </span></p>
<p class="MsoNormal" style="text-align: justify; line-height: 150%; "><span style="font-size: 12pt; line-height: 150%; font-family: 'Times New Roman'; ">In this research, we have developed a methodology to measure the
intangible attributes, yet include both tangible and intangible attributes, in
the economic decision-making process. Multiple attributes that may influence
the decision process are included and measured in the method. We present a comprehensive numerical example
demonstrating the capability of the methodology. Additionally, we present conclusions
and recommendations for future research in this important subject area to the
manufacturing sector of the US economy. <o:p></o:p></span></p>
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